In an era where rural communities are frequently disregarded in the push for innovation, a new vision is subtly upending the status quo. Founded by Puo Nakamoto in Japan, SaTaMobiX is more than just a startup; it’s a living framework for how we might re-connect people, place, and purpose. SaTaMobiX offers a novel form of social infrastructure that is not only purposefully but also compassionately constructed by fusing mobility, tourism, creative space, and welfare.

Business Now got in touch with Puo Nakamoto, the founder of SaTaMobiX, to learn more about the story behind the project, its evolving vision, and how a still-unregistered initiative is already sparking connection, curiosity, and community.

1. What inspired the initial idea behind SaTaMobiX, and how did it evolve into the concept it is today?

The initial spark came from a personal feeling I often had in everyday life — “I wish things were just a little different.”

Rather than simply pursuing convenience or functionality, I felt the need to create spaces rooted in human relationships and local context. That’s where the foundation for SaTaMobiX began.

Over time, as I faced real issues such as aging rural communities, vacant homes, lack of job opportunities for people with disabilities, and the limited chances available for young people to take on challenges, the concept naturally evolved.

The core of SaTaMobiX today — “creating spaces of co-creation where diverse people can meet and support each other, starting in rural areas” — was shaped by this hands-on, real-world perspective.

2. SaTaMobiX isn’t just a business—it’s a vision. How do you describe its purpose to someone hearing about it for the first time?

SaTaMobiX isn’t just a business model. It’s a new form of infrastructure that exists at the intersection of life, work, welfare, and community.

We believe that not just cities, but rural areas in particular hold untapped potential for the future.

By creating “open hubs” that are accessible and participatory for everyone, in each local community, we aim to build spaces that become hubs of employment, exchange, and creativity.

That is the vision of SaTaMobiX.

3. Your focus on rural towns, inclusive infrastructure, and creative spaces is unique. Why are these areas so central to the mission of SaTaMobiX?

In modern society, rural areas still retain many values that are often overlooked — spaciousness, local resources, and warm, human connections. These are things you can’t easily find in urban environments.

At the same time, for people with disabilities and other marginalized groups, there are still very few regions that offer “choices in how to work” or “environments where they are respected.”

SaTaMobiX aims to build spaces where individuals can work and engage according to their unique personalities and circumstances — fostering community-based co-creation.

4. Even before formal incorporation, people are engaging with the project. What do you think draws them in?

I believe it’s precisely the fact that it’s unfinished that draws people in.

SaTaMobiX doesn’t have a fixed final form — it changes shape depending on who gets involved. That openness makes people feel like “I can help create this too.”

Also, people naturally resonate with keywords like “rural,” “inclusive,” and “creative.” It’s been heartening to see individuals moved by those themes reach out to support or participate.

5. The name SaTaMobiX is quite distinctive. What does it personally represent to you beyond being a trading name?

“SaTa” comes partly from my own name, but it also carries meanings like sato (village/home) and saisei (regeneration).

“MobiX” is a coined word combining mobility and X — symbolizing the unknown, or a crossing point.

The ideal behind SaTaMobiX is a “dynamic hub” — a place that can move anywhere, connect anyone, and evolve in form as it expands.

To me, the name doesn’t just signify a base or location — it represents an action.

Fore more details about SaTaMobiX, visit: https://www.linkedin.com/in/豪拳-ハヤテ-344a86374/