JELOGO is emerging as a crucial link between global technological advancement and the everyday financial needs of African communities. Founded by Al Hassane Sidibé, the company was built on the belief that modern financial tools should be accessible to everyone—not just those within reach of traditional banking systems. By pairing international expertise with a ground-level understanding of African markets, JELOGO is developing practical, secure, and inclusive digital solutions that empower individuals, small businesses, and underserved communities to take part in the continent’s expanding digital economy.
Business Now sat down with Al Hassane Sidibé to explore the origins of JELOGO’s cross-border vision, how its U.S. presence fuels innovation for African subsidiaries, and the company’s long-term mission to drive inclusion and opportunity across the continent.
1. JELOGO positions itself as a bridge between global opportunities and African markets. What inspired this vision, and how does it shape your long-term strategy?
Al Hassane Sidibé: Our cross-border vision was born from a simple reality: Africa holds tremendous potential, yet access to modern financial infrastructure, technology, and investment channels remains limited. As an African entrepreneur working internationally, I experienced firsthand how wide the gap still is between what developed markets offer and what African populations genuinely need. JELOGO was created to close that gap—intentionally designed as a strategic bridge connecting international innovation with local challenges.
This idea shapes every part of our long-term strategy. We want to operate at global standards while staying closely connected to the realities of African communities. Our aim is to become a sustainable gateway that introduces modern solutions to African markets, while adapting everything we build to the continent’s social and economic context.
2. Financial and digital inclusion are core to your mission. What needs is JELOGO CI addressing in Côte d’Ivoire and other African markets?
Across Côte d’Ivoire and many African markets, people still rely heavily on cash, face limited access to formal banking, and often lack digital tools designed for low-income or informal-sector workers. Many individuals simply do not have the financial literacy or documentation required to use traditional financial services, leaving them outside the growing digital economy.
JELOGO CI addresses these challenges by offering a digital platform that allows people to send, receive, pay, and manage money seamlessly, even if they do not have a traditional bank account. We provide secure and affordable digital tools built to accommodate users with varying degrees of technological familiarity, ensuring that no one is excluded due to lack of experience. Our financial infrastructure is intentionally designed to reach rural communities, informal workers, and small businesses—the groups that form the backbone of African economies but remain the most underserved. Ultimately, our goal is to empower every individual with the tools to participate confidently in the digital economy.
3. How does JELOGO Inc.’s U.S. presence support innovation and growth for its African subsidiaries?
Having our parent company based in Delaware gives us credibility when working with investors, financial institutions, and technology partners in the United States. It opens doors to an advanced fintech ecosystem—access to expert talent, cutting-edge cloud infrastructure, stronger cybersecurity frameworks, a wide range of funding sources, and innovation platforms that accelerate product development.
We use this environment to design and test solutions that meet international standards before deploying them to African markets. Our U.S. structure also reinforces investor confidence by providing clear governance, regulatory transparency, and secure operational frameworks. This combination allows us to channel global opportunities into African markets while maintaining both efficiency and trust.
4. JELOGO prioritizes technology-driven payment solutions and customized digital platforms. What innovations are you currently developing for underserved communities?
We are working on several innovations built around the principles of simplicity, accessibility, and user protection. One of our major initiatives is an intelligent digital identity system that enables secure onboarding using biometric verification and unique identifiers, helping users overcome barriers related to documentation and traditional registration processes.
We are also developing a unified payment platform that allows individuals to send, receive, and process transactions instantly at an affordable cost, even if they have limited banking experience. To combat the growing threat of cybercrime, we are creating an advanced fraud-detection engine powered by behavioral analytics to protect users who are most vulnerable to digital fraud.
To improve customer support, we are building a multilingual AI-driven chatbot capable of assisting people in real time, including those with low literacy levels or limited digital familiarity. In addition to these digital solutions, we are expanding a community-focused agent network that brings trained representatives into rural and underserved areas, combining trusted human interaction with efficient digital services. Altogether, these innovations are designed to strengthen financial autonomy, enhance security, and create new economic opportunities for people who have historically been excluded.
5. As Africa’s fintech ecosystem grows, how does JELOGO ensure sustainable expansion while staying true to its impact-driven mission?
Our expansion strategy is rooted in responsible, long-term thinking. We avoid rushing into rapid or artificial growth, focusing instead on building secure, scalable, and meaningful solutions before entering new markets. Sustainability guides everything we do.
We also prioritize strong local presence by relying on teams, partners, and community agents who understand the cultural and economic realities of the people we serve. Their insight ensures that our products remain relevant and responsibly deployed. At the same time, our U.S. presence allows us to integrate advanced technologies, but always with the intention of serving a clear purpose: delivering value to underserved populations, supporting small businesses, and empowering rural economies.
For us, JELOGO is more than a fintech platform—it’s a long-term commitment to inclusion, opportunity, and economic empowerment across Africa.
For more information, visit: https://jelogo.net/