In a world increasingly shaped by digital realities, Cubish is pioneering the next transformative layer of the internet: the Spatial Web. Business Now recently explored this ambitious Italian startup, founded by Dorian Lazzari, to understand how it’s redefining the relationship between physical space and digital content. With over 5.1 trillion virtual Cubes mapped to the Earth’s surface, Cubish allows anyone to create, expand, and anchor multimedia content to real-world coordinates. These are not websites, but geolocated digital spaces. This isn’t just a new platform; it’s a new internet paradigm.

From Maps to Meaning: The Core Idea Behind Cubish

At its core, Cubish divides the Earth into Cubes, each covering 100 square meters (10m x 10m). These Cubes are not bought or owned. They are containers, similar to virtual plots of land. Within them, users can create Cube Domains—digital spaces that host content like images, video, audio, and documents. Thousands of domains can coexist within a single Cube. In the future, their visibility will be ranked using a merit-based algorithm that prioritizes quality, relevance, and engagement.

Unlike traditional websites that live on URL addresses, Cube Domains are anchored to real-world locations. A Cube Domain created near the Eiffel Tower, for example, could contain a digital art exhibition, a local guide, or even a personal journal—all viewable by users either remotely or physically within 30 meters of that cube using the Cubish app. This layered digital geography brings the web into physical space, transforming locations into contextualized digital ecosystems.

A Human-Centered Digital Ecosystem

What sets Cubish apart is its emphasis on meaningful, contextual experiences rooted in place. It envisions a world where users don’t just browse content, but explore, encounter, and connect through it—just like walking through a city. Whether for creatives showcasing art, businesses promoting local offerings, educators launching field-based learning hubs, or citizens documenting culture, Cubish allows anyone to turn geography into narrative.

The platform currently offers two types of Cube Domains:

• FREE Cube Domains (.x): auto-generated, non-expandable, and best suited for lightweight use
• PRO Cube Domains (.cube): user-chosen, expandable to other Cubes via “Expansions,” and optimized for higher visibility and reach

Expansions are a key innovation. They allow PRO Cube Domains to stretch into adjacent or even distant Cubes, turning a single idea into a multi-location experience. A brand could launch a global awareness campaign with unique content per city, or an artist could curate a traveling exhibition in digital layers across countries.

The Technology and Team Behind the Vision

Cubish S.r.l. was officially founded in January 2025 after four years of quiet development. Headquartered in Italy, the company is built on an unconventional “work-for-equity” model with 26 co-founders (including two corporations) representing expertise in tech, law, strategy, and communications. This distributed model reflects Cubish’s own ethos: decentralized, collaborative, and human-first.

The platform’s infrastructure is currently patent pending (No. 102025000004906), with a focus on enabling secure content management, future marketplace functionality, and immersive integration. Cubish does not aim to replicate the old web. It aims to reimagine it. The startup’s long-term roadmap includes immersive AR and VR capabilities, a domain marketplace, and advanced content ranking algorithms to prioritize quality over virality.

Practical Uses Today, Immersive Potential Tomorrow

Even in its early stage, Cubish unlocks real-world use cases. Cities can document public spaces, event organizers can create geotagged digital programs, and nonprofits can place awareness campaigns in symbolic physical locations. The app is accessible via mobile and web, allowing both local (within 30 meters) and remote access to content. This flexibility blurs the line between presence and participation, giving users a new way to engage with space digitally.

And this is just the beginning. With plans to support spatial AR and wearable integration, Cubish is setting the stage for a digital layer that moves with people. It will enable living, breathing ecosystems of information and experience that evolve based on place, time, and human input.

As the Spatial Web era dawns, Cubish offers not only the tools but also the philosophy for creating digital content that respects context, location, and intention. It is not about overlaying ads or building yet another feed—it is about reintroducing meaning to the way we interact with digital space.

To explore Cubish or create your own Cube Domain, visit: www.cubish.com
LinkedIn: Cubish
Contact: info@cubish.com