Retail companies are among the most well-known brands in the world and have a significant impact on our day-to-day activities.

Customers are accustomed to and depend on these brands for a variety of goods and services, whether they are brick-and-mortar chains like Walmart or e-commerce sites like Amazon.

But have you ever wondered what are the top brands or the most valuable brands, and how it is defined?

Well, the estimated capital value of the economic benefits produced by a brand is known as brand value, and it is typically determined by calculating the net present value of future cash flows that can be directly attributed to the brand.

Here are the most valuable brands of 2024:

Amazon continues to lead the list of the most valuable retail brands for the ninth consecutive year with a brand valuation of $308 billion, up 3% from the previous year.

Behind its larger tech rivals Apple, Microsoft, and Google, the e-commerce platform was also ranked as the fourth most valuable brand globally.

In terms of total global revenues for the previous year, Amazon was surpassed by Walmart as well.

Amazon earned $355,11 billion in revenue, compared to Walmart’s $628,06 billion. Around 90% of Americans live within ten miles of a Walmart store, according to the company.

The US is home to the top seven retail brands in the world, including Taobao, Tmall, and Jd.com (Jingdong Mall), three Chinese e-commerce giants, ranking eighth through tenth respectively.

From 2023 to 2024, the United States remains the country with the largest share of brand value globally, with 36 US brands accounting for 66% of the total brand value, or $763billion.

At $77.3 billion, this is almost ten times more than the combined GDP of China and the next-to-last country.