Optic Sky: Elevating digital storytelling

Optic Sky is at the forefront of producing digital experiences and advertising, providing global brands with engaging content by fusing creativity and technology.

Animated, virtual reality (VR), augmented reality (AR), and immersive experiences are just a few of the production services offered by this award-winning company, which was founded in 2014 and is headquartered in Western New York.

Obscure brands like Google, Amazon, and Zillow now turn to Optic Sky as a reliable partner thanks to its diversified staff of digital artists, tech specialists, and storytellers. With national TV commercials, social media videos, or interactive AR and VR experiences, the company thrives at producing culturally relevant content that engages viewers across a variety of platforms.

Optic Sky recently won ten awards in a variety of categories at the 2024 American Advertising Federation (AAF) Greater Rochester ADDY Awards, capping an incredible journey. This honor highlights their capacity to combine narratives that hit home emotionally with technical mastery. Industry standards are being changed, especially by Optic Sky’s creative approach to virtual production.

They provide unmatched creative control and Hollywood-caliber production quality by collaborating with Synapse Virtual Production. They achieve this by utilizing real-time game engines like Unreal Engine to create immersive virtual environments that improve live-action shoots.

Optic Sky is a major player in the future of content creation because they maintain pushing the envelope in terms of digital experiences and advertising in a quickly changing digital landscape.